I get asked all the time about the importance of social media and if it’s “really worth it”. My answer is YES!
In this generation, people use social media as a search engine. No more phone books, newspaper ads, or paper mail … it’s all social media! So all of those old techniques of finding clients are out the door. It’s time to learn how to keep up in the 21st century.
It’s time to learn how to keep up in the 21st century. Since your potential clients are typically everyday people, you want to go where they already are. Make it seem ‘so easy’ that they found you while scrolling through Instagram. That’s why social media is so important for businesses. You’re able to show potential clients what you do, how it can help them, and provide valuable information without being too sales-y. And if they have any questions or concerns, they can easily reach out to you! It’s the perfect way to connect with people who are interested.
Here are some easy tips when using social media for your client-based business!
It’s an easy way to find clients because EVERYONE is on social media! Try DM’ing potential clients to introduce yourself and create that connection.
Studies show that when you create a connection with someone prior to working with your business, the business sees a higher success rate. So, it works! Creating that connection gives your clients the security and trust with you more than they have with your competitors. In competitive markets, it is SO important to stand out among the rest. Social media is one of the best ways to do that!
When utilized correctly, social media can be a powerful tool for your client-based business. It allows you to reach more people in a way that is comfortable and familiar to them, building trust and connections along the way. What’s not to love? Give it a try today!
Hashtags are a vital part of your social media success. Make sure to use hashtags you know your clientele would be looking at.
If you’re confused about what hashtags to be using, YOU ARE NOT ALONE! Hashtags are a game changer, but not worth your time if you do not use them correctly. The best way to find hashtags that work for you is to use https://app.iqhashtags.com/. Use the search engine to look up keywords and hashtags that are similar to those keywords. This way, you can compare what hashtags are going to help you the most.
The biggest key to hashtags is to be broad in your hashtags, but be specific enough where you are attracting your target market. What I mean by this is to get into the brain of your customer, and figure out exactly what they are searching for. Use keywords. If you are a health based business, use hashtags like #healthyliving #livingahealthylife #eathealthier and more. The more specific you are, the better.
Don’t always go for most popular hashtags! Some of them will bring in customers who may not be interested in what your business is about or might even have a negative opinion against your business. It’s best to figure out which hashtags work best with your audience and stick with those ones. When picking out hashtags, try to have a variety of highly populated hashtags along with more niche ones.
Link directly to your website for any post / comment you write. This way, it will boost your SEO + website traffic!
Make sure that you have your website in your bio, and in every post that you have. The more times you link back to your website, the more Google will recognize your business as active. Your SEO game will also improve because Google recognizes you!
Similar to hashtags, when boosting your SEO, make sure to use keywords that you know your customers will be searching for. Refrain from just putting information in photos so that SEO recognizes the keyword. A great SEO game makes sure that clients are able to find you by a simple Google search. Your website / blog / page will be at the top of the Google search.
Use social media to promote upcoming events. When you have an event coming up, spread the word of it on your Instagram account and Facebook page so that people can save their seat for a certain time frame. Spread the news early enough so they know what’s going on! Also make sure to take some pictures at the event and post them directly to social media.
Boosted posts / promotions are very important. You can pay as little as $10 to get your post promoted to a certain target market!
However, incorporating all of these tips just once will not further your business. You need to be consistent with all of these tips every single day! Continue to strive to grow your business even when you feel no motivation. THAT is what makes a successful entrepreneur.
When beginning to change the way you utilize social media, make sure that you are keeping track of your iWhen beginning to change the way you utilize social media, make sure that you are keeping track of your insights to ensure that your new system is working. If your numbers are dropping drastically, don’t be alarmed! Re-evaluate your process and change the necessary tasks. If your insights are drastically increasing, YAY!!! But, like I said, keep going. Don’t take those high numbers and just stop your process. It’s obviously working, so keep going!
Social media is an important part of your business. Why not utilize the easiest way to reach your target market? If you have a client-based business, social networking can be done anywhere! You do not need to sit in front of a computer all day waiting for it to tell you that one new person followed you on Instagram. Social media is a great way to stand out and attract your ideal client. When people are on social media, they’re looking for entertainment, education or advice about that subject. It’s the perfect place for businesses like yours to be! If you want to know more about how we can help you with this process, contact us today!
wait…why are you still here?? GO!!!