A call to action is getting a customer from one step in the sales funnel to the next with an immediate response from readers. A standard indicator for a CTA includes phrases like ‘find out here’ or ‘buy now’ and is generally at the end of a post. This simple addition to any post, blog, or ad is vital to a successful conversion rate from viewer to buyer.
why is a call to action important?
The CTA is one of the most critical steps for creating content. Without incorporating a CTA, there is no “next step” for a potential customer to take, resulting in them leaving your site. With a clear call to action at the end of the page, this takes readers to the next level in interacting on your website. Avoid assuming people know the next step after encountering your material. For the best results, be clear on getting customers’ to the next step in the buyer funnel.
The last thing you want is for your hard work and time wasted by a viewer leaving your site without action. When you encourage followers to take action and keep them on your site, this increases overall engagement and boosts sales. This also builds trust between the brand and viewers, resulting in long-term customers.
how to incorporate a call to action
Don’t rush creating these enticing requests, and these should be a high priority, not an afterthought. Incorporating a CTA will increase sales substantially. A clear CTA is important for each part of the buyer funnel, whether it be a phrase like ‘click here for more information,’ ‘buy here’, or ‘start today.’ Some factors to experiment with when creating a call to action:
- Button size
- Button color
- Putting the CTA on different parts of the page
- Including text or step-by-step instructions
call to action examples
Now, you’re expecting to learn what an enticing call to action includes. To create a call-to-action that will engage viewers, there are several factors to keep in mind. Such as where on the page, how far in the buyer funnel they are, and the specific action you want them to take.
For more information on creating content for your target market, click here!
One of the best tips we can give you for a successful key to action is putting yourself into your customers’ shoes. When you understand your target audience, create content that appeals to their needs and speaks to where they are at in the buyer funnel. What are they looking for? What type of information would they click on? Be sure to design their next step as clear and concise for easy understanding. If you watch Youtube, you might be familiar with the phrase, ‘like and subscribe if you enjoyed this video!’ Some other examples include:
Call to action prevent the viewer from having to wonder what the next step is. It helps them know to sign up, act fast, or even view more content. Take advantage of this as a way to turn your followers into customers!