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How to get my Instagram a defined stream of revenue by converting followers into paying clients. We want to create Instagram to be a defined stream of revenue.

So you are at the point in your business where you have developed a following over social media. That is fantastic! You have people who want to support your business and engage with the content you are posting! Now what?

Even though you might have a large following on social media, what good does that do if those people aren’t turning into paying customers? If your followers are failing to convert, the entire social media marketing strategy is worthless. We want to create Instagram to be a defined stream of revenue. Our team has compiled four tips to help you turn your social media following into paying customers.

Optimize your Posts

First, make sure you are providing valuable content. This means posts that are not only relevant to your followers, but also helpful and interesting. If you can accomplish this, you will be able to keep them coming back for more. If you have a goal to convert your followers into customers, focus on optimizing your posts. For your company to gain traction, you have to consistently post on social media to give your potential buyers enough exposure to your brand. According to the rule of 7, the average person needs to view content a minimum of 7 times in order to commit to a purchase.

Second, make sure your posts are optimized for the social media platform you are using. Each platform has its own market that attracts potential customers.

Check out our blog on the best times to post on Instagram!

Connect to your Followers

It has been proven time-and-time-again that social media posts containing an image or story of a person do better than posts without. Use this to your advantage! If a follower asks a popular question, highlight the question in an Instagram story to make them feel seen. Some great ways to connect to your followers include:

  • Responding to comments on your posts.
  • Taking a video instead of a picture to post a customer’s question to make them feel seen.
  • Reaching out to followers individually to show them a new product drop.
  • Acknowledging loyal customers! 

People love getting attention, so if a consumer feels like a brand is invested in them, they are more likely to support your company and recommend the company. The more followers a company can convert to customers, the better off they will be in the long run!

So how do you go about converting your social media followers into paying customers? By optimizing your posts and connecting with your audience, you can create content that is relatable and interesting to them. This way, when it comes time for them to purchase, they already know what brand they love and trust.

Tempt your Followers

Who doesn’t like getting a great deal? Offer a limited-time discount code to entice your followers to finally commit to purchasing your product or involve your followers by setting up a giveaway that pulls them closer into your company. Offers like this can create conversations amongst potential customers by encouraging them to share, like, or even tag their friends. Here’s an example of a giveaway:

Pro Tip: If you set a timer on the discount code, potential customers are more inclined to act fast and treat themselves to what the company has to offer.

In order to convert followers into customers, posts must be engaging. This means that they should not only be shareable but also relevant to the interests of your target audience. A great way to do this is by using hashtags and including images or videos whenever possible. Not only will this help you reach a wider audience, but it will also keep our current audience happy!

Know where your Customers are at

If you haven’t heard of the buying funnel, here’s a quick rundown. The buying funnel is a visual breakdown to demonstrate how a customer moves from researching the best car for families to looking for a dealership that sells Chevrolet Suburban. To entice a possible customer to buy your product, you need to create social media content that will speak to each part of the funnel. 

You don’t ask somebody on a first date to marry you. It takes several dates in between to bring you to putting a ring on it. Don’t try to sell a potential customer a product that they aren’t ready to buy.

Once you have determined where your customers may stand in the marketing funnel, use this to create posts that pertain to the section of the funnel that they may be in. Are the people engaging on your social media ready to buy your product or do they still need more information about the product options?

If you are in the Awareness stage, provide posts that introduce them to your product and give a general overview. If you have a blog post about it, share the link on social media and write a brief synopsis of what the article is about. This will help you pique their interest and get them to click through to read more. If you are doing a promotion or have daily deals, mention it in the post.

If you are in the Interest stage, keep your posts relevant to their interests and what they see on social media. Are there particular brands that come up often? Do people comment about how much they love certain types of foods? Consider using these topics as inspiration for your next content creation day!

If you are in the Conversion stage, keep your posts short and sweet with a strong CTA. Use images or videos to help break up the text and make it more visually appealing. And always test different CTAs to see which ones work best for your audience. If a CTA is too broad for an audience, they might not know what they’re signing up for.

If you are in the Retention stage, continue providing valuable content to your audience. At this stage, it’s important to be constantly creating new content that is informative and relevant for them. In addition, you can use webinars or Q&A sessions on social media platforms to answer questions from your followers in real time!

If you are in the Monetization stage, keep up with posts related to selling to your followers. However, these posts should only amount to 20% of your posts. The other 80% of your posts should be focused on providing value to users. This will keep the customers you already have, while also attracting new ones!

If you are in the Acquisition stage, continue to sell and market yourself successfully – but don’t overdo it! If a follower has liked or followed your page because they like what you’re providing for them – value!