If you’ve tried to set up an Instagram Shop in the past, you may have gotten confused with all of the questions and vague directions that were being given.
Instagram Shop is a new feature that Instagram has released in the past couple of years. It’s an easy way for people to buy your products on an app that they’re already using. This way, you don’t have to lose their attention by re-routing them to another page/site. The average person spends 9 minutes scrolling through Instagram every day. Your target market is already on Instagram, so we should be capitalizing on this platform!
Here is the step-by-step on how to set up an Instagram Shop:
Step 1: Make sure you are set to an “Instagram Creator” profile
Your profile should look like this photo. Switching to an Instagram Creator profile gives you the ability to post promotions, view your insights, and have a contact button on your page. You are also able to put a topic underneath your name (as you see here, Social By Claire’s is Product/Service)!
In order to switch to an Instagram Creator profile, click the three lines at the top right. Then, click “Settings”. Click “Account”, then scroll to the bottom and hit “Switch to Professional Account”. Follow the directions from there!
Step 2: Set up Instagram Shopping
Once your account is classified as an “Instagram Creator” profile, you are set to go to the next step. In this next step, we are adding the shopping feature to your profile! Featured on this page, you are able to tag your specific products onto your posts for easy access for potential customers.
Click the three bars at the top right of your profile. Click “Settings”. Then click “Creator”. At the bottom, you should see blue writing that says “Set Up Instagram Shopping”. Once you’re there, click “Get Started” as you see on the left.
Step 3: Link your Facebook page
In order to create an Instagram Shop, you need to first be linked to your Facebook page to monitor sales since these two are owned by the same company! First, click the three lines at the top right of your profile. Then click “Settings”, “Account” and “Sharing to Other Apps”. From there, you’ll want to click “Facebook” and follow the instructions to connect to your Facebook page!
Step 4: Fill in your Product Catalog
There are two different options for filling your product catalogs. You can either link your shop to a POS/e-commerce system that you use for your store, OR you can individually enter each product as you sell them. The ladder is most likely the easiest way for you to keep track of what is selling on Instagram, but also difficult if you’re selling a lot of products on Instagram.
Also, Instagram only integrates with a few e-commerce systems, so make sure to see if your system is available to integrate before you make your decision!
Ultimately, Instagram Shopping is a great resource to use for your online store and a great way for more people to see your products without much advertising. They are able to simply purchase right from the Instagram app rather than routing to different websites multiple times.
If you’re ready to start selling on Instagram, go set up your Instagram Shop today!