Creating connections with your clients is the most important marketing activity you need to do. Once you create that trust with your clients, they will be more inclined to partner with you. Especially in competitive markets, you may be competing with dozens or even hundreds of businesses just like you.

The thing that will stand out to customers is the connection they have with your business compared to others.

Here are some tips on how to create connections with these clients:

Creating connections with your clients is the most important marketing activity you need to do.

Show Your Support

When you show your support of a client, they are instantly grateful. Showing your support may look like a personal story of something you are going through that they may as well. It could also look like sending a DM to them to check in and ask how their life is going. You want the client to know that you are there for them through everything.

Give a Gift

Gifts do not need to be expensive, but they can make a difference. A simple gift you could give is a handwritten card with an inspirational quote on it. You want the client/customer to feel appreciated and know that their business means something to your company as well.

Motivate Them

Everyone wants to be motivated, and more often than not, these motivational posts are the most popular type of Instagram posts. Inspirational posts on Instagram will stop the viewer and think about what the quote is saying. The topic of the quote could be about anything your clients are facing. A successful brand will push the clients to create the best life for them. As business owners, we can do this by motivating them in every aspect of life including motivating them to use our business.

Send Messages

Creating a connection with clients is as easy as sending a message checking in on how they’re doing. This is true in any relationship you have. You should treat your clients as a friendship you have. Send them messages, invite them to things, and show that you care for them. Then they will choose you!

Offer Something Unique

In a world where everyone is selling something, it’s important to offer your clients something unique. What can you do that no one else can? Why should they choose you over the competition? If you can’t answer these questions, then you need to work on them! Figure out what makes you stand out and focus on growing that offer to show your target market that you are there for them.

Tell Them What They Need

Sometimes, clients don’t know what they need until you tell them what they need. You can tell them what they need by creating a real life scenario and ending with what your service will do for them. You can do this in a post, a DM, or an in-person conversation. Tell them how your service is going to improve their lives in ways they don’t even know yet! This will help you connect with your target market and show them that you are the solution they’ve been looking for.

You need to know who it is that has money to spend in order to have a successful business. If you want people to buy from you, then you need to create that connection with them!