Creating a social media strategy that targets your specific audience can seem daunting, but it doesn’t need to be! By using the right tools and tactics, you can reach the exact people who are most likely to be interested in what you have to say. In this blog post, we’ll walk you through some simple tips for attracting your target market on social media. Keep reading to learn more!
Who is Your Target?
The Target Market is not a single person but rather an entire group of individuals with specific traits, behaviors, and preferences. Once you understand each aspect of your ideal customer, you can tailor your content to what they are looking for and what type of content they like. To attract your ideal customer, you must first determine what they want by asking yourself these questions:
- Who am I targeting?
- What do my customers look like on average (based on gender)?
- How can we make our content more appealing so it appeals specifically to this demographic?
I love using buyer personas when designing new content because they help me focus on the right audience, understand their motivations and goals, and ultimately design a post that will speak to where they are in the buyer funnel.
Hashtags are becoming more popular on Instagram because they allow brands to expand their social media reach. The use of hashtags is not only for searching but is an easy way for people who follow various pages or accounts to view a variety of different pages. So, it’s easier than ever before to find content relevant specifically tailored towards you!
The utilization of hashtags should encourage those looking into expanding their customer base through social media to take advantage of this great tool. Hashtags drive users that are outside of your primary following to your brand.
In order for this method to be effective, you need to use more niche hashtags to attract users specific to the brand’s target audience.
Take Advantage of Targeted Ads
Most social media platforms nowadays include the ability to promote the content, so it reaches a greater audience. As a business, it would be a disservice to your brand to pass up the ability to gain a higher reach at your fingertips by using targeted ads.
We understand how hard it can be to organically reach your target audience, so this is a great way to engage those who have yet to find your company. If you’re having a hard time getting your target audience to notice your products, the best way is through paid ads! This is an effective tool that can help you get more likes and clicks. One way to monitor your account reach is by utilizing Instagram Insights.
First of all, if you aren’t following our Social by Claire Instagram account, pause what you are doing and head over there RIGHT NOW.
Recently, we paid for an ad and by utilizing Instagram Insights, this was the post insights that allow you to monitor the amount of reach you achieved. Look here:
The key to the success of paid ads is by using content you already know your target market is engaging with. Nobody likes paid ads crowding their feed, so utilizing content with high engagement numbers in analytics will put you on the favorable side for viewers.
The Target Market is not a single person but rather an entire group of individuals with specific traits, behaviors, and preferences. To attract your target market on social media you want to make sure you are posting content relevant to them. If your goal is to sell clothing, then the people who follow you need to be interested in clothes or fashion trends.
It’s important that while there may be some crossover appeal, you should still publish posts about what interests this audience specifically so they will keep coming back and engaging with your account regularly over time. Hashtags can also help find other like-minded accounts and pages related to one niche market which makes it easy for followers from different networks to engage with each other as well!