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It’s not easy wearing all the hats as a realtor. When it comes to staying on top of your selling game, it can get difficult to stay on top of your social media game. That’s why we are here, to give you a fresh perspective on your valuable social media presence.

As a realtor, you know that social media is a powerful tool to reach potential clients. But what are the best ways to use social media to market your real estate business?

Here are six ideas for realtors to consider when creating content for their social media platforms:

1. Create a Real Estate Blog

This is a great way to share your knowledge with potential buyers and sellers. It also establishes you as an expert in the real estate industry. Not to mention, it’s a great way to drive traffic back to your website and social media pages.

Blogs are one of the best ways to get on Google’s good side by utilizing SEO techniques to optimize keywords that speak to your audience.

You can also use social media to share your blog posts and drive traffic back to your website.

2. Share Market Trends

In today’s day and age, the housing market is always changing. Take advantage of your knowledge of the market by providing value to your company’s social media followers by sharing market trends.

This type of content will help differentiate you from your competitors and keep you top-of-mind with potential clients. You can also use real estate tools, such as Trulia or Realtor.com, to help gather data and create posts around trending real estate topics.

3. Share Tips

As a realtor, you are the perfect source of information for home buyers and sellers. Share your tips and advice on social media to help potential clients who might be in the market for a new home. Common themes can include:

  • What you should be looking for in a real estate
  • Everything you need to know about buying a home
  • Presenting your home in a way that sells

This type of content is helpful and informative for your followers, and it can help you build trust with potential clients.

4. Share Real Estate News

Keep your followers up-to-date on the latest happenings in the real estate world by sharing real estate news. This type of content is timely, relevant, and “snackable” content.

Snackable content is content that is easy to digest.

It’s perfect for today’s attention-deficit society. You can easily share real estate news stories on your social media pages and drive traffic back to your website.

5. Property Video Tour

Video content is a great way to engage with your followers and give them a real-life glimpse into the properties you are selling. A property video tour is an excellent way to show off the features of a home and can be used as a powerful sales tool.

Something to keep in mind with video is to keep it short and high quality. People like content that is short and simple, using InShot, a video editing software, is a quick and easy way to utilize long-form videos and create them into short snip-its.

6. Instagram Polls

One of the easiest ways to engage your following on social media is by taking advantage of the ease of Instagram Polls. This type of content is interactive and can help you gain valuable insights into what your followers are thinking.

You can use Instagram Polls to ask a variety of real estate questions, such as:

  • What’s your favorite part about real estate?
  • How do you feel about the current real estate market?
  • Are you considering buying or selling a home?
  • What interior design styles do you prefer?

It’s important to stay up-to-date on the latest real estate trends and content ideas. Utilize the six social media content ideas listed in this article to help you reach more potential clients and keep them informed on the latest real news.

Looking for more social media tips, check out our blog page!