Are you planning to improve your digital presence in 2022? If so, you’re in luck! There are lots of easy ways to do it, and we’re here to help.  In this post, we’ll share some tips that will help you get ahead of the competition. So let’s get started!

Why Online Presence is Important for Business

With the rise of social media and mobile technology, it has never been easier for your business to stay in touch with customers. Web pages allow you to do more than just sell products; they’re also an avenue where employees can communicate about company news or offer customer support via email correspondence.

A strong online presence is crucial if one desires success as many people now use their smartphones while traveling abroad which means that there could potentially be thousands — even millions!–of potential new clients who have not yet heard from YOU before!

 #1: Create Valuable Content

This may seem like the most obvious step to improving digital marketing presence, but it is often overlooked. As companies move more and more towards the usage of social media marketing as a way to promote their products, the greater the amount of competition your company is going to have. One of the easiest ways to set your company apart is by creating valuable content that is centered around the consumer. After all, the customer is always the superhero. Depending on your target market and their position in the buyer funnel, they are all needing a different type of content. A few different content types can include:

  • infographics
  • blog posts
  • email marketing
  • video demos
  • entertaining campaigns

 Click here for more information on how to create content for your target market!

An important part of creating quality content is creating content that is clear and easy to understand. We like to use Canva for all of our social media posts because the Brand Kit feature makes it easy to create content that matches our preexisting feed. If you are looking for a quality template to use on Canva, check out some of our premade templates

#2: Search Engine Optimization

One of the most trending ways to improve digital presence right now is SEO optimization. This brilliant marketing strategy helps you rank on Google for your specific keywords and that way people can find what they’re looking for when using search engines like Google!

This information might not make any sense because I’m explaining it as if someone was reading a book with text in them (which would be boring), but basically: The input has several sentences describing why we should use online advertising such as “ranking high” ranking procedure called Search Engine Optimization.

The use of SEO is time-consuming and can take a long time to see results, using the proper SEO techniques it can take about 3-6 months to rank on Google. It can indeed take a while to get results from SEO, but we’ve found the best way to do it is to stay motivated and not give up. The hard work is worth the impressive outcomes!

#3: Be Active on Social Media Platforms

To boost your social media presence, constant activity is a must! An overlooked aspect of building a social media presence is engagement. Engagement on social media shows followers you care about them and understand their needs. If you are unsure of how to engage on social media, read more here! Another great way to stay active on social media is to consistently post.

Social Media is a great way to stay in touch with friends and family who live far away. But, what about those of us that are on social media 24/7? Whether you’re posting pictures from work or taking care of your #curator instincts by watching what’s trending – make sure not to stop! Engagement is key when building an active audience; this will show followers that they matter as well since it shows interest beyond just following blindly (which we all know isn’t going get anyone anywhere). And finally- regular posts might be best because consistently updating makes viewers feel closer than sporadic.

#4: Be Human

This is HUGE. 

What’s the best way to make your content relatable? Be human. As a small company, don’t come off on social media as “not human.” People want to view you and relate to what they see! Try showing some behind-the-scenes footage from office life; this will help them feel like there is more of an emotional connection between themselves and their favorite brands.

#5: Prioritize your Digital Presence

To achieve the best results and the greatest outcome from your hard work, prioritizing web presence is a MUST. Schedule time into your week to invest time into primarily working on the improvement of your digital presence. Building a web presence can take a lot of time and energy, if you are looking for guidance or for somebody to take over your digital presence, contact our Social By Claire team today!