It may be one thing to entice your readers with a compelling headline or introduction but converting those who are interested is another. A call to action (CTA) is an essential part of any online marketing or lead-generation campaign, and it’s one of the most effective tools you must get people to take the next step in your funnel.
CTAs can vary in their design, purpose, and messaging, but all should be designed with a specific goal in mind.
If you are looking to spice up your marketing game, you are in the right place. In this article, we’ll look at 10 call to action examples that are currently performing well and see what makes them so effective. We’ll also explore how you can apply these same principles to your own campaigns.
What is A Call to Action?
A call to action is a directive given to a user to get them to take a specific desired action. This could be anything from clicking on a link, filling out a form, or downloading an eBook. CTAs are typically placed in strategic places throughout your website or landing page to increase the chances that a user will take the desired action.
If customers stay on your site for a longer amount of time, then your call to action has done its job.
How to Write A CTA for Social Media
When it comes to social media, the call to action is a little different than on your website. You also need to make sure that it is visually appealing, as users are more likely to respond to a CTA that pops up and catches their attention immediately.
The call to action on social media should be direct, as users are more likely to scroll right past if it is not.
Make sure that your call to action is short and sweet, as you want to make it easy for users to understand what they need to do. By keeping the CTA in one spot, you make it easy for users to read and follow through.
Play on Emotions or Excite Viewers
People are naturally drawn to things that make them feel good, and you can use this to your advantage when it comes to call to actions. When you create a call to action that appeals to the emotions of your customer, you are much more likely to get them to take the desired action.
You can also try to excite viewers with your call to action by making it seem like they are missing out on something if they do not take the desired action. By using words like “free” or “limited time only”, you create a sense of urgency that will encourage users to take the desired action.
For example, a call to action that asks customers to “make a difference” is much more likely to be successful than one that simply asks them to buy a product. Here are some more examples:
- Make a promise: “Boost engagement with 3 Easy Steps”
- Include a sense of urgency: “Sign up now and get a free month!”
- Add adjectives: “Design your dream wedding with us”
- Incentivize with a giveaway: “Enter to win a free iPad”
- Make it personal: “We would love to hear from you!”
Create a call to action that is impossible to resist by playing on the emotions of your customers. Be clear and concise, and always tell the customer what they need to do to take the next step.
Get Creative with It
Some examples might not work with what you are trying to achieve, though. Use some of our tips and tricks to figure out what works best for you!
Start out by mindfully verbalizing what your company does for customers. For example, I run a salon where people get haircuts.
Next, take that statement and transform the verbs and modifiers into a short CTA. Add information wherever necessary –> “Get a free updo today” or “Time for a change!”
Be sure to test out the different CTA’s on your website and social media platforms, and see which ones have the best results. Try out a few different CTAs and analyze the data to see what works best for your company.
A/B testing is a great way to figure out which call to action works best for you. This is a process in which you test two different versions of a call to action against each other to see which one performs better.
You can use this information to improve the effectiveness of your call to action and boost conversions.
When it comes to call to actions, there is no one-size-fits-all solution. You need to figure out what works best for the line of work your company is in.
10 Brilliant Call to Action Examples That Boost Conversions
Who doesn’t love free stuff? If you want to increase your conversion rate, consider running a giveaway. This call to action is a great way to generate leads and boost engagement. Plus, it’s a great way to get people excited about your product or service.
2. Free Trial
Another great call to action is a free trial. This is an effective way to get people to use your product or service so that they can see the value for themselves. Plus, it’s a great way to increase brand awareness and build trust with potential customers.
If you have a product or service that is a little more complex, consider offering a demo. This call to action will help potential customers understand how your product works and how it can benefit them. Plus, it can help you close more sales. This is another great tactic to use for your social media in general because people enjoy watching short clips and “how-to” videos.
4. Download Now
If you have an eBook, white paper, or another type of content that would be valuable to your audience, consider using a “download now” call to action. This is a great way to generate leads and get people interested in what you have to say.
5. Learn More
If you want to increase brand awareness or get people interested in your product or service, consider using a “learn more” call to action. This call to action can be used on your website, social media, or even in print marketing materials. This is a great way to provide more information about your product or service and help people decide if it’s the right fit for them.
If you want to keep in touch with your customers, consider using a call to action to subscribe to your email list or RSS feed. This is a great way to stay top of mind and keep people informed about your latest news and offerings. This technique also adds value to your call to action because it allows you to follow up with subscribers at a later date.
The subscription model is another brilliant way to keep valued customers in one area, so you can market to them more.
7. Save Now
If you’re running a sale or promotion, consider using a call to action to save now. This is a great way to increase conversions and get people interested in your product or service. Plus, it creates urgency and encourages people to act right away.
8. Get a Quote
If you’re looking to close more sales, consider using a call to action to get a quote. This call to action can be used on your website or in print marketing materials. It helps potential customers understand the value of your product or service and shows them that you care about meeting their needs.
9. Contact Us
If you want to make it easy for potential customers to get in touch with you, consider using a call to action to contact us. This call to action can be used on your website or in print marketing materials. It helps people get in touch with you easily and shows them that you’re interested in helping them.
10. Shop Now
If you’re looking to increase online sales, consider using a call to action to shop now. This call to action can be used on your website or in online ads. It helps people understand that you have what they need and encourages them to act right away.
When it comes to call to actions, there is no one-size-fits-all solution. You need to figure out what works best for the line of work your company is in. With that said, these 10 call CTA examples should give you a good starting point. Experiment with different CTA’s and see which ones generate the best results!